India's email user base is projected to reach 650 million by 2026, driven by increased internet penetration and mobile adoption. The 12.5% growth rate indicates a thriving digital marketing environment, with businesses expanding their email campaigns to engage consumers. Despite a moderate open rate of 20.3%, targeted content and personalization are boosting engagement metrics.
Email marketing remains a cost-effective channel for Indian companies, with an average ROI of ₹1,250 ($15) per ₹1 spent. Marketers are focusing on improving click-through rates through segmentation and compelling calls to action. As digital literacy improves, email marketing in India is set to become even more sophisticated and data-driven.