India's email deliverability rate has improved to 92.5% in 2026, driven by better infrastructure and stricter spam controls. The rising open rate of 24.3% suggests increasing consumer trust and relevance of email marketing campaigns. Marketers are focusing on personalized content to boost engagement, which is reflected in the steady click-through rate of 3.8%. Overall, Indian businesses are expanding their digital outreach through more frequent and targeted email campaigns.
The average monthly email volume per business has grown to 1.2 million, indicating significant investment in email marketing strategies. Spam complaints remain low at 0.15%, showing effective list management and compliance with regulations. As digital literacy and internet penetration continue to rise, email marketing is poised to become an even more vital channel for customer acquisition and retention in India.