India's affiliate marketing sector is projected to reach approximately $1.2 billion USD in 2026, reflecting rapid digital adoption and e-commerce growth. The increasing number of active marketers, estimated at 5.8 million, highlights the sector's expanding influence in the country's digital economy. Mobile devices continue to dominate, accounting for 72% of traffic, emphasizing the importance of mobile-optimized campaigns for marketers.
With digital ad spend soaring to around 1500 billion INR, businesses are investing heavily in online channels, boosting affiliate marketing opportunities. The average commission rate remains competitive at 8.5%, incentivizing more content creators and influencers to participate. This trend signifies a mature and dynamically evolving affiliate ecosystem aligned with India's overall digital transformation.