Iceland's e-commerce market is projected to reach €820 million in 2026, reflecting steady growth driven by increased internet penetration and consumer trust in online shopping. The adoption of same-day delivery services is particularly high, with 65% of consumers opting for rapid fulfillment, indicating a shift towards convenience-oriented shopping habits. Mobile commerce continues to dominate, accounting for 78% of transactions, emphasizing the importance of mobile-friendly platforms.
The number of active e-commerce retailers has grown to approximately 1,200, creating a diverse shopping ecosystem. As consumer expectations for faster delivery increase, logistics companies are investing heavily in infrastructure to support same-day services. This growth is supported by Iceland's small geographic size and improving logistics networks, which facilitate quick deliveries across the country, further boosting online retail confidence and sales volume.