Live Streaming Growth & Video Marketing Statistics in Hong Kong (2026)

Hong Kong's live streaming ecosystem has experienced rapid growth, with over 4.2 million users engaging regularly in 2026. This surge is driven by increased smartphone penetration, high-speed internet, and evolving consumer preferences for interactive content. Brands are increasingly adopting live streaming to connect with audiences, resulting in a projected HKD 1.6 billion in video marketing revenue, reflecting its importance in digital advertising strategies.

The average user now spends over an hour daily watching live streams, highlighting the platform's role in entertainment, shopping, and social interaction. With more than 3,200 brands actively utilizing live streaming, Hong Kong's digital marketing landscape is becoming more dynamic. The high consumption of social media videos indicates a strong shift towards video-centric content, making live streaming a vital component for brands seeking engagement and conversions.