Haiti's email subscriber base has grown significantly, reaching 1.2 million in 2026, driven by increased internet access and mobile usage. The open rate remains steady at 22%, indicating effective targeting despite challenges in digital infrastructure. Marketers are increasingly focusing on mobile-optimized campaigns to connect with this expanding audience.
The average click-through rate of 3.8% shows that engagement levels are improving, with a notable ROI of €6.50 per euro spent. This suggests that email marketing remains a vital channel for Haitian businesses to reach consumers directly. As digital literacy advances, these trends are expected to continue upward, boosting overall market responsiveness.