In Haiti, email deliverability has improved to 72% in 2026, reflecting better sender reputation and infrastructure. Marketers are increasingly optimizing emails for mobile, with 65% accessed via smartphones, enhancing engagement potential. The ROI remains strong at $45 per dollar spent, indicating growing digital adoption despite infrastructural challenges.
Haitian businesses are leveraging email marketing to reach consumers amid economic recovery. Efforts are focused on improving open rates, which currently sit at 18%, by personalizing content and segmenting audiences. As digital literacy advances, email remains a vital communication channel, although open and click rates still have room for growth compared to global averages.