In 2026, Guyana's digital advertising landscape shows a steady growth with an average monthly ad spend of G$45,000 per business, reflecting increased confidence in online marketing channels. With over 62% of the population engaging with YouTube daily, advertisers have a substantial audience for video campaigns. The rising number of content creators, totaling around 15,200, indicates a vibrant local creator economy supported by improved internet infrastructure.
Video advertising in Guyana continues to evolve with an average ad view duration of 25 seconds, demonstrating viewer engagement and ad effectiveness. The 18% growth rate in video ad revenue highlights the increasing investment in digital marketing, driven by brands seeking targeted reach and measurable results. Overall, Guyana's digital ad ecosystem is poised for further expansion as consumer behavior shifts toward online video consumption.