Guyana's digital advertising landscape in 2026 shows a strong viewability rate of 78%, indicating effective ad placements and user engagement. The total ad spend has grown to USD 45 million, reflecting increased investment in digital channels. Mobile advertising dominates with 68% of ads served on smartphones, emphasizing the country's mobile-first digital behavior. The average click-through rate of 1.8% suggests moderate user interaction, consistent with regional digital marketing trends.
The 22% growth rate in digital advertising expenditure highlights Guyana's expanding online economy and increased digital literacy. Businesses are increasingly leveraging targeted ad campaigns across mobile platforms to reach consumers effectively. As digital infrastructure continues to develop, advertisers are expected to prioritize viewability and engagement, boosting overall digital ad performance and investment in the country.