1.2 million
Total Email Subscribers
Guinea-Bissau's email list has grown significantly, reaching 1.2 million active subscribers in 2026.
28%
Average Email Open Rate
The average open rate for marketing emails stands at 28%, indicating steady engagement.
4.5%
Click-Through Rate
The click-through rate remains at 4.5%, reflecting targeted content effectiveness.
USD 49 per USD 1 spent
Email Marketing ROI
For every dollar spent on email marketing, Guinea-Bissau gains approximately USD 49 in revenue.
67%
Mobile Email Usage
Two-thirds of email recipients access emails via mobile devices, emphasizing mobile optimization.
Guinea-Bissau's email marketing landscape is rapidly expanding, driven by increased internet access and mobile device usage. The growth to 1.2 million subscribers indicates a rising digital engagement among consumers and businesses. Marketers are focusing on personalized email campaigns, which are showing promising open and click-through rates, suggesting improved relevance and content targeting.
Despite the positive growth, challenges such as limited infrastructure and digital literacy persist. However, the high mobile email usage demonstrates opportunities for mobile-first marketing strategies. Continued investment in digital infrastructure and targeted content can further enhance email marketing effectiveness in Guinea-Bissau by 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.