Guatemala's video ad ecosystem shows robust growth, with an average completion rate of 68%, indicating high viewer engagement. The rising mobile viewership share of 78% reflects the country's increasing reliance on smartphones for digital content consumption, making mobile-optimized ads essential for marketers. Additionally, the digital ad spend has reached $45.2 million, demonstrating a strategic commitment to digital marketing channels.
Cost per video ad has decreased slightly to $2.15, allowing brands to achieve better ROI. Most advertisements now feature clear CTAs, with 85% including direct prompts to increase conversions. These trends suggest that Guatemalan marketers are adopting more targeted, effective video strategies suited to the growing digital landscape of 2026.