68%
Ad Viewability Rate
Guatemala's digital ad viewability rate in 2026
$220 million USD
Digital Ad Spend
Total digital advertising expenditure in 2026
76%
Mobile Ad Penetration
Percentage of mobile device users exposed to ads
2.8%
Average Click-Through Rate (CTR)
Average CTR across digital campaigns
52%
Online Population Penetration
Percentage of Guatemalans active online in 2026
Guatemala's digital advertising landscape has experienced rapid growth, with ad viewability rates reaching 68% in 2026. The total ad spend has climbed to approximately $220 million USD, driven by increased mobile usage and internet penetration. This growth reflects a maturing digital economy and heightened marketer investment in online channels, especially social media and mobile platforms.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.