In 2026, Grenada's mobile app retention rate is projected at 35%, reflecting growing user engagement amid increased digital adoption. The number of daily active users surpasses 150,000, indicating a healthy mobile app ecosystem supported by targeted marketing efforts. With $2.5 million USD spent on mobile marketing, businesses are investing heavily in user acquisition and retention strategies to sustain growth.
The average session duration of 4.2 minutes suggests users are actively engaging with apps, which bodes well for advertisers and developers. Despite rising costs with a CAC of $3.20 USD, companies continue to refine their marketing tactics to optimize user onboarding and retention, aiming to leverage Grenada's expanding digital landscape to boost economic growth and digital literacy.