Grenada's digital advertising landscape in 2026 reflects steady growth, with ad viewability rates reaching 72%. The increase in mobile internet usage, now at 78%, has significantly influenced digital ad strategies, prioritizing mobile-friendly content. The total ad spend has risen to USD 15 million, indicating stronger investments by local and international brands seeking to reach Grenadian consumers effectively.
Despite its small size, Grenada's digital engagement is robust, with social media users nearing 290,000. The average click-through rate of 1.8% demonstrates high user interaction levels. As digital platforms continue to grow, advertisers are focusing on personalized, engaging content to capitalize on the increasing online activity and optimize campaign performance across various channels.