In Greece, video ad completion rates are projected to reach 78% in 2026, reflecting increased viewer engagement and better targeted advertising strategies. Mobile devices dominate viewing habits, with 85% of ad reach occurring on smartphones and tablets, emphasizing the importance of mobile-optimized content. The average cost per view remains competitive at 0.045 EUR, enabling brands to maximize ROI in their digital campaigns.
Total digital ad spend in Greece is expected to hit 1200 million EUR by 2026, indicating robust growth in the digital marketing sector. Engagement rates with video ads are averaging 3.5%, showcasing the effectiveness of video formats in capturing consumer attention. As digital maturity increases, Greek businesses are investing more in innovative advertising technology to enhance viewer retention and conversion.