Greece's mobile app ecosystem has matured, with retention rates reaching around 28%, indicating steady user engagement despite economic fluctuations. The growing number of monthly active users showcases increased mobile adoption and the importance of effective retention strategies for brands aiming to capitalize on digital channels. The rising ARPU reflects enhanced monetization efforts, driven by targeted marketing and improved app experiences.
Mobile marketing investments in Greece are substantial, with brands allocating over €150 million in 2026. The high engagement with push notifications suggests that personalized communication remains a key driver for user retention and revenue. As digital maturity deepens, marketers are increasingly leveraging data-driven insights to refine campaigns and foster loyalty among Greek consumers.