In Greece, the average email open rate has increased slightly to 24.5% in 2026, reflecting improved targeting and personalization strategies. The majority of users access emails via mobile devices, accounting for 65.2%, emphasizing the importance of mobile-optimized campaigns. The steady growth in email subscriptions at 12.4% indicates rising engagement and trust in email marketing platforms, despite competitive digital channels.
The click-through rate remains modest at 3.8%, suggesting room for improvement in content relevance and call-to-action effectiveness. Low spam complaint rates (0.2%) point to high-quality mailing lists and compliance with regulations. Marketers in Greece should focus on mobile-first strategies and personalized content to further enhance engagement and conversion rates in 2026.