In 2026, Ghanaian brands are increasingly leveraging video content, with a notable engagement rate of 7.8%. Mobile devices dominate consumption, accounting for 68% of all video views, highlighting the importance of mobile-friendly content. The average watch time of nearly 3 minutes suggests high viewer interest, encouraging marketers to produce more engaging and targeted videos for local audiences.
Digital advertising in Ghana has seen substantial growth, with a total spend of approximately ₵120 million (USD 21.9 million). Over half of local brands now incorporate video marketing strategies, recognizing its effectiveness in boosting brand awareness and customer engagement. As digital infrastructure improves, Ghana's video marketing landscape is poised for continued expansion and innovation.