In 2026, Ghana's video ad completion rate has increased to 78%, reflecting improved content relevance and engagement strategies. Mobile devices dominate consumption, accounting for 85% of views, emphasizing the need for mobile-optimized content. The total digital ad spend has reached 2.3 billion GHS, demonstrating growing investment in digital marketing in the country.
Ghanaian marketers are experiencing an average ROI of 4.2 times their investment in video campaigns, indicating effective targeting and creative strategies. With an average watch time of 1 minute 45 seconds, brands are encouraged to develop compelling stories that maintain viewer interest throughout the ad. These trends highlight Ghana's advancing digital landscape and increasing commitment to video advertising.