In 2026, Georgia's digital landscape shows a steady increase in video engagement, with an average rate of 4.8%. Mobile devices dominate consumption, accounting for 78% of views, emphasizing the importance of mobile-optimized content. Businesses are investing more in video marketing, with budgets averaging GEL 1.2 million, reflecting growing recognition of video as a vital marketing tool.
Viewers in Georgia tend to watch videos for about 2.5 minutes on average, indicating high engagement levels. The click-through rate for video ads remains strong at 1.8%, showcasing effective targeting and compelling content. As digital penetration deepens, local brands are focusing on creating more engaging and mobile-friendly video campaigns to capture the expanding online audience.