By 2026, Georgia's mobile app retention rate stands at 28%, indicating a growing but still challenging environment for app developers to maintain user engagement. The country boasts approximately 4.2 million monthly active users, reflecting increased smartphone penetration and digital adoption. Mobile marketing spend continues to rise, reaching around 150 million Georgian Lari, emphasizing the importance of targeted advertising for local businesses and international brands entering the Georgian market.
The average CPI in Georgia remains competitive at roughly 0.80 Georgian Lari, or 0.30 USD, making it cost-effective for marketers to acquire new users. With a digital ad penetration rate of nearly 78%, most Georgians are regularly exposed to mobile advertising, underscoring the importance of personalized and localized marketing strategies. Overall, the country's digital ecosystem is poised for further growth, driven by increased smartphone use and expanding e-commerce activities.