In Georgia, email open rates have increased modestly to 22.5% in 2026, reflecting improved targeting and personalization strategies. The click-through rate of 3.8% suggests that while engagement is growing, there's room for enhancing content relevance. Mobile email engagement remains high at 68.4%, emphasizing the importance of mobile-optimized campaigns for reaching Georgian audiences effectively.
The bounce rate has decreased slightly to 1.2%, indicating better list hygiene and delivery practices. Marketers in Georgia tend to send around 4.3 emails weekly per subscriber, balancing brand presence with user experience. Overall, these metrics demonstrate steady growth in email marketing effectiveness, driven by increased digital adoption and strategic focus on mobile-first communication.