1.2 billion
Total Social Commerce Revenue (GMD)
Gambian Dalasi
850,000
Number of Social Commerce Users
people
2,500
Average Monthly Online Spend per User (GMD)
Gambian Dalasi
35%
Social Commerce Penetration Rate
population
Facebook, WhatsApp, Instagram
Popular Platforms
social media platforms
By 2026, social commerce in Gambia has seen significant growth, with revenue reaching 1.2 billion GMD. The increasing number of users actively shopping through social media platforms reflects improved internet access and mobile penetration. The average spend indicates a strong engagement among young consumers and small business entrepreneurs who leverage social channels for sales.
The high penetration rate signifies social commerce's vital role in Gambian retail. Platforms like Facebook, WhatsApp, and Instagram dominate, facilitating direct transactions and peer-to-peer sales. This trend supports local businesses and boosts the economy by expanding digital marketplaces, making social commerce a key driver for economic development in Gambia's digital ecosystem.
Frequently Asked Questions
What is the most popular social commerce platform in Gambia?
Facebook remains the most popular platform for social commerce, followed by WhatsApp and Instagram, due to their widespread use and ease of transaction.
How has social commerce impacted small businesses in Gambia?
Social commerce has enabled small businesses to reach a broader audience, increase sales, and reduce costs, fostering economic growth and entrepreneurship.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.