1.2 million
Number of social commerce users
Projected social commerce users in Gambia in 2026, representing about 55% of the population.
3.4
Average daily transactions per user
Average daily social commerce transactions per user, indicating active engagement.
$45 million
Total social commerce transaction volume (USD)
Estimated total value of social commerce payments processed in Gambia for 2026.
68%
Mobile payment adoption rate
Percentage of social commerce transactions completed via mobile payments in 2026.
850,000
Digital payment service users
Number of users utilizing digital payment platforms for social commerce in Gambia.
By 2026, social commerce in Gambia has seen significant growth, with over half the population actively engaging in online buying and selling. Mobile payments dominate the ecosystem, driven by increased smartphone penetration and improved internet infrastructure. The transaction volume reaching $45 million reflects a maturing digital economy, fostering new opportunities for local businesses and entrepreneurs.
The rise in digital payment adoption underscores Gambia’s shift towards a cashless society, with innovative fintech solutions making social commerce more accessible. Continued investments in digital infrastructure and financial literacy will likely sustain this growth, boosting economic participation and enhancing consumer convenience across the country.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.