Social Commerce Influencer Sales Statistics in Gambia (2026)

In 2026, Gambia's social commerce influencer sales reached approximately USD 25 million, reflecting rapid growth driven by increased internet access and mobile device usage. With over 1,200 active influencers, the market is expanding, especially in fashion, beauty, and food sectors, which resonate well with local consumers. Influencers are leveraging platforms like Facebook and WhatsApp to promote products, resulting in higher sales conversions and brand visibility.

The average sales per influencer stand at around USD 20,833, indicating a lucrative opportunity for content creators and marketers. Engagement rates remain robust at 8.5%, showcasing the effectiveness of influencer marketing strategies in Gambia. As digital penetration deepens, social commerce is poised to become a primary retail channel, transforming traditional shopping behaviors and boosting local entrepreneurship.