Gambia has seen a remarkable increase in Shopify store registrations, reaching 1,200 in 2026, reflecting growing entrepreneurial activity. The average monthly revenue per store stands at $2,500, indicating a healthy e-commerce environment. Digital payment adoption has also risen to 45%, facilitating smoother transactions and boosting online sales. These trends underscore Gambia's expanding digital economy and increased online consumer engagement.
The rising popularity of Shopify and other CMS platforms shows increased digital literacy and infrastructure improvements. With a total e-commerce revenue of $3 million, Gambia's online market is still developing but offers significant potential for new entrepreneurs and businesses looking to expand digitally in West Africa.