In 2026, Google continues to dominate the Gambian search engine landscape, capturing 78% of market share. Mobile search usage has surged, with 84% of users accessing search engines via smartphones, reflecting increased smartphone penetration and affordable data plans. Despite regional limitations, internet penetration has grown to over 52%, facilitating more digital engagement among Gambians and boosting local online activities.
Bing remains the second most popular search engine, but its share is relatively modest at 12%. Privacy-conscious users prefer DuckDuckGo, which holds 7% of the market. The overall digital environment is evolving, with growing internet access and mobile device usage driving a more connected society. This trend indicates promising opportunities for local businesses and digital services in Gambia's expanding online economy.