Gambia's SaaS market in 2026 is estimated to reach USD 15 million, reflecting growing digital adoption despite its smaller economy. The churn rate of 12% indicates moderate customer retention challenges, typical for emerging markets. The rise in SaaS providers to 25 demonstrates increasing local and regional competition, driven by digital transformation efforts and government initiatives to boost ICT infrastructure.
Digital penetration stands at 35%, signifying expanding awareness and acceptance of cloud solutions among Gambian businesses. The average revenue per user (ARPU) of USD 600 suggests moderate spending power and subscription sizes. Overall, the SaaS industry in Gambia is poised for steady growth, supported by increased internet access and ongoing investments in digital infrastructure.