Podcast & Audio Statistics in Gambia (2026)

Gambia's podcast audience has experienced significant growth, reaching approximately 1.2 million weekly listeners by 2026. The increasing smartphone penetration and affordable data plans have fueled this trend, making podcasts a primary source of entertainment and information for many Gambians. The rising engagement reflects a younger, tech-savvy demographic eager for diverse content across various genres.

Advertisers are capitalizing on this growth, with digital audio ad revenue reaching GMD 150 million. The average listener dedicates over four hours weekly to podcasts, indicating high engagement levels. As the market matures, more local content creators are emerging, further expanding the variety and accessibility of podcasts for Gambian audiences.