Podcast Listener Demographics in Gambia (2026)

By 2026, Gambia's podcast audience has grown significantly, reaching approximately 1.2 million listeners, driven by increased smartphone adoption and internet access. The majority of these listeners engage with content daily, averaging around 45 minutes, indicating deepening digital engagement. Mobile devices dominate consumption, accounting for 78%, reflecting the country's mobile-centric digital infrastructure and accessibility.

Urban areas continue to lead in podcast consumption, with 65% of listeners residing in cities like Banjul and Serekunda. Popular genres include news updates, music, and educational content, catering to diverse interests. This evolving demographic landscape shows a mature digital audio market, with growth prospects driven by expanding internet coverage and local content creation that resonates with Gambian audiences.