150,000
Number of Pinterest Users in Gambia
Estimated Pinterest active users in Gambia in 2026
GMD 45 million (USD 750,000)
Social Commerce Revenue
Projected social commerce sales via Pinterest in Gambia for 2026
GMD 300 (USD 5)
Average Monthly Pinterest Shopping Spend
Average amount spent per user on Pinterest shopping monthly
12%
Percentage of E-commerce Purchases via Social Platforms
Share of total e-commerce transactions in Gambia conducted through social media in 2026
50%
Growth in Pinterest Users Since 2023
Increase in active Pinterest users in Gambia over three years
By 2026, Gambia's Pinterest user base has expanded significantly, reflecting increased internet access and social media adoption. The rise in social commerce revenue indicates Gambian consumers are becoming more comfortable with online shopping via visual platforms. Local businesses increasingly leverage Pinterest to showcase products, driving higher engagement and sales.
Despite the relatively small market size, social commerce in Gambia is growing rapidly, fueled by mobile usage and improved digital infrastructure. The average monthly spend shows that consumers are willing to invest modestly in online shopping. As social media marketing matures, Gambia's e-commerce sector is poised for continued expansion, especially through platforms like Pinterest.
Frequently Asked Questions
How popular is Pinterest for shopping in Gambia?
Pinterest has become increasingly popular for shopping, with 150,000 active users in 2026, contributing to a growing social commerce market.
What is the outlook for social commerce growth in Gambia?
Social commerce is expected to continue expanding, driven by rising internet penetration and mobile device usage, with revenues projected to reach GMD 45 million in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.