Gambia's digital out-of-home advertising sector is experiencing robust growth, driven by increased urbanization and mobile penetration. The number of digital screens has doubled over the past five years, reaching approximately 1,450 in 2026, which facilitates more targeted and engaging campaigns. Investment in digital infrastructure continues to rise, reflecting advertisers' confidence in digital OOH as a key channel in Gambia's evolving media landscape.
The proportion of digital ad spend within the overall out-of-home market has grown to 32%, indicating a strategic shift from traditional to digital formats. Campaigns tend to last around 28 days, allowing for sustained brand visibility. With nearly 78% mobile penetration, digital advertising is well-positioned to leverage mobile data for precision targeting, promising further expansion in the coming years.