USD 7.2 million
Total Digital Ad Spend
Projected digital advertising expenditure in Gambia for 2026
65%
Mobile Ad Share
Percentage of digital ad spend allocated to mobile platforms
150
Number of Digital Advertisers
Number of active digital advertisers in Gambia in 2026
2.8%
Average Ad Click-Through Rate (CTR)
Average CTR for digital ads in Gambia in 2026
USD 4.5
Digital Ad Revenue per Capita
Average digital ad revenue generated per person in Gambia in 2026
This growth signifies expanding digital engagement among Gambian consumers and businesses. The average ad click-through rate of 2.8% suggests effective targeting strategies, while digital ad revenue per capita at USD 4.5 highlights emerging digital monetization. Continued infrastructure improvements and increased smartphone penetration are expected to further propel digital advertising in Gambia.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.