2.8%
Average Checkout Conversion Rate
E-commerce checkout conversion rate in Gambia, reflecting improvements in user experience.
65%
Average Cart Abandonment Rate
Percentage of shoppers abandoning carts during checkout in 2026.
3 minutes 15 seconds
Average Time to Complete Checkout
Average duration for completing a purchase in Gambia's online stores.
78%
Mobile Checkout Usage
Proportion of users completing checkout via mobile devices.
4.2/5
Customer Satisfaction Score
User satisfaction rating with checkout process on Gambian e-commerce sites.
Gambia's e-commerce landscape in 2026 shows a gradual increase in checkout conversion rates, driven by improved UX and mobile optimization. Despite a relatively high cart abandonment rate, efforts to streamline payment options and reduce checkout steps are making a positive impact.
f
[object Object],[object Object]
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.