Gambia's internet penetration has risen to 45% in 2026, driven by increased mobile device adoption and infrastructure improvements. This has led to higher online activity and digital engagement, with users spending an average of 3 hours 20 minutes online daily. The surge in social media usage, now at 52%, reflects a shift toward digital communication and marketing opportunities for local businesses.
E-commerce is rapidly expanding, with revenues reaching approximately GMD 2.1 billion ($36 million). This growth indicates a burgeoning digital economy, supported by improved payment systems and increased consumer confidence. As digital literacy improves, more Gambians are embracing online services, making 2026 a pivotal year for digital transformation in the country.