Affiliate Marketing Statistics in Gambia (2026)

Gambia's affiliate marketing landscape in 2026 reflects a significant shift towards mobile-centric strategies, with over 65% of traffic originating from smartphones. The sector's growth is driven by increased internet penetration and the expanding e-commerce ecosystem, which is attracting more local businesses to leverage affiliate programs for brand visibility. The total digital ad spend indicates a thriving online advertising market, supporting the rapid growth of affiliate marketing activities in the country.

With nearly 15,300 active affiliates, Gambia's digital economy is becoming more vibrant, offering diverse opportunities for entrepreneurs and marketers. The average commission per sale remains modest but sustainable, encouraging more individuals to participate in affiliate programs. As digital literacy improves, we expect these figures to continue rising, further integrating affiliate marketing into Gambia’s broader economic development and digital transformation efforts.