Affiliate Cookie Duration Statistics in Gambia (2026)

In 2026, Gambia's affiliate marketing scene has matured, with an average cookie duration of 30 days, allowing affiliates to earn commissions over a month after a user’s initial visit. The total digital advertising spend has reached approximately GMD 150 million, reflecting growing digital engagement and marketing investments. With around 1,200 active marketers, the industry is expanding, driven by increased internet penetration and mobile usage, creating new opportunities for local businesses.

The affiliate marketing ecosystem in Gambia shows promising performance metrics, including a conversion rate of 4.5%. Affiliates earn an average commission rate of 8%, incentivizing quality content and targeted promotion. As digital literacy improves and e-commerce expands, these statistics indicate a healthy and sustainable growth trajectory for affiliate marketing in Gambia, benefiting both marketers and brands seeking to reach Gambian consumers effectively.