Social Commerce Statistics in Gabon (2026)

Gabon’s social commerce sector is experiencing rapid growth with 1.2 million active users by 2026, driven by increased internet access and smartphone adoption. The average user spends around 45 USD monthly on social shopping, reflecting growing consumer trust and digital engagement. The market is valued at approximately 54 million USD, with a steady annual growth rate of 22%, indicating a robust digital economy expansion in Gabon.

Social media platforms are integral to Gabon’s social commerce ecosystem, with 78% of internet users active on these channels. Businesses increasingly leverage these platforms for targeted marketing and direct sales, boosting overall revenue. As digital infrastructure improves, social commerce is set to become a major retail channel, fostering local entrepreneurship and expanding consumer choices across the country.