Gabon’s social commerce landscape in 2026 shows steady growth, with total influencer sales reaching approximately $45 million USD. The increasing number of active influencers, over 3,200, indicates a vibrant digital economy. Influencers are leveraging platforms like Facebook and WhatsApp to boost sales, with an average of over $14,000 USD in sales per influencer, reflecting effective marketing strategies tailored to Gabonese consumers.
The engagement rate of around 6.8% demonstrates active consumer interaction with social commerce content. With about 12.5% of internet users participating in social commerce, the sector is becoming a significant component of Gabon's digital economy. Continued growth is expected as internet penetration improves and local brands expand their online presence, further fueling influencer-led sales channels.