In 2026, Gabon boasts approximately 1.2 million active Pinterest users, reflecting the country's growing digital engagement. The social commerce sector is flourishing, with Gabonese consumers spending an estimated GFA 45 billion (~$78 million) via Pinterest, showing a significant shift toward online shopping. Mobile devices dominate user activity, accounting for 78% of engagement, which indicates a mobile-first approach to digital retail in Gabon.
The average transaction value on Pinterest social commerce platforms is around GFA 5,000 (~$8.70), highlighting accessible price points for local consumers. The sector experienced a 35% growth rate over the past year, emphasizing increasing trust and reliance on social platforms for shopping. This trend suggests Gabon’s digital economy is rapidly maturing, with social commerce becoming a key driver of retail growth.