E-commerce Personalization Statistics in Gabon (2026)

Gabon’s e-commerce sector is experiencing significant growth in 2026, with revenues reaching around USD 210 million. Mobile commerce dominates, accounting for over two-thirds of online transactions, driven by increased smartphone penetration. Personalization plays a crucial role, with 72% of online retailers implementing tailored product recommendations, enhancing user engagement and sales. The focus on personalized experiences has contributed to a higher customer retention rate of 54%, reflecting improved customer loyalty.

Consumers in Gabon are increasingly expecting personalized shopping journeys, which has prompted e-commerce platforms to invest heavily in data-driven marketing. The rise in mobile commerce and the adoption of AI-powered recommendation engines are key drivers of this trend. As personalization becomes more sophisticated, retailers are seeing better conversion rates and higher average order values, positioning Gabon as a rapidly evolving digital market in Central Africa.