Fiji's e-commerce sector has experienced significant growth by 2026, driven by increased internet penetration and mobile device usage. The market value reaching 150 million FJD indicates a robust digital economy, with more consumers shopping online regularly. The adoption of same-day delivery services has surged, with 60% of orders now delivered within 24 hours, enhancing customer satisfaction and competitive advantage for local retailers.
Mobile commerce dominates the e-commerce landscape, accounting for 70% of transactions, highlighting the importance of mobile-friendly platforms. The proliferation of 25 e-commerce platforms demonstrates a diversified market catering to various consumer needs. Continued investments in logistics and digital infrastructure are expected to further accelerate Fiji's e-commerce growth and improve delivery efficiencies across the islands.