47.8%
Internet Penetration Rate
Ethiopia's internet users are projected to reach nearly 50% of the population in 2026.
1 hour 45 minutes
Average Daily Video Consumption
Ethiopian users increasingly prefer video content, with daily consumption rising steadily.
22%
Video Marketing Budget Share
Ethiopian brands allocate over 20% of their digital marketing budget to video campaigns.
YouTube (78%), Facebook (65%)
Top Video Platforms Used
YouTube remains dominant, but Facebook also holds significant share in Ethiopia.
Approximately 1.2 million
Number of Video Creators
Growing creator community driven by mobile broadband expansion.
Ethiopia's digital landscape is rapidly expanding, with nearly half the population expected online by 2026. Video content consumption has surged, influencing marketing strategies across industries. Local brands are increasingly investing in video SEO to capture the growing audience, leveraging platforms like YouTube and Facebook.
As internet penetration continues to grow, Ethiopian businesses recognize the importance of video marketing, leading to higher budgets and more content creators. This trend is expected to boost digital engagement and brand visibility, fostering economic growth in the digital sector.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.