By 2026, Ethiopia's digital advertising landscape shows a significant shift towards mobile-first strategies, with 65% engagement on mobile ads. The average CTR of 2.3% indicates increased relevance of creative content, driven by rising internet penetration and smartphone adoption. Advertisers are optimizing creatives to enhance viewer interaction, reflecting a maturing digital advertising ecosystem.
Video advertising continues to outperform static ads, with a 78% completion rate, demonstrating the effectiveness of multimedia content. Cost metrics reveal a CPC of ₺15.50 and CPM of ₺50, suggesting a cost-effective environment for brands aiming to reach Ethiopia's expanding online audience. Overall, creative performance metrics indicate a robust and evolving digital marketing space.