Eswatini's video production costs are projected to average around 2,500 USD per professional video in 2026, reflecting increased quality and local talent development. The rise in digital advertising spend to approximately 8 million USD indicates a significant shift toward online marketing, driven by higher internet penetration and smartphone usage. Businesses increasingly leverage video content to engage audiences, with ROI reaching an estimated 350%, showcasing the effectiveness of video campaigns in the country.
The adoption of video marketing is widespread, with about 72% of Eswatini companies incorporating video into their strategies. Internet penetration stands at 68%, enabling broader reach and engagement. As digital infrastructure improves, local businesses are expected to allocate more resources toward video production and online advertising, further boosting the country's digital economy and marketing effectiveness in 2026.