In 2026, Eswatini's average video engagement rate stands at 4.2%, reflecting increased interest in visual content among social media users. The average watch time per video has risen to 1 minute 45 seconds, indicating deeper user interaction. Mobile devices dominate video consumption, accounting for 78%, emphasizing the importance of mobile-friendly content strategies for brands operating locally.
Businesses in Eswatini are allocating approximately 22% of their digital marketing budgets to video advertising, showcasing its growing significance. Additionally, 65% of brands are actively creating video content for social media, aiming to boost engagement and brand visibility. Overall, these trends suggest a vibrant digital video ecosystem with significant growth potential in the coming years.