Eswatini's email marketing landscape is experiencing significant growth, with the subscriber base reaching approximately 1.2 million in 2026. The annual growth rate of 15% reflects increased internet access and mobile device adoption across the country. Businesses are leveraging personalized email campaigns more effectively, resulting in higher engagement rates and improved conversion metrics.
The average open rate of 22.5% indicates a solid level of customer interest, while click-through rates at 3.8% demonstrate effective targeted messaging. Revenue from email marketing is projected at USD 90 million, underscoring the sector's importance in Eswatini's digital economy. Companies are investing more in email marketing tools to capitalize on this expanding channel.