Estonia's digital advertising sector has seen significant growth in 2026, with total ad spend reaching approximately 210 million EUR. The ad viewability rate is high at 78.4%, indicating effective ad placements and engaging content. Mobile advertising continues to dominate, accounting for over 65% of ad expenditure, reflecting the country's high smartphone penetration and mobile-first digital culture.
The average click-through rate of 1.8% demonstrates improved user engagement compared to previous years. Digital campaigns are now reaching around 2.1 million Estonian internet users, showcasing the country's digital maturity and the effectiveness of targeted advertising strategies. These trends suggest a robust digital economy with continued growth prospects for advertisers and content creators alike.