Equatorial Guinea's digital advertising sector has experienced rapid growth, with video ad spending reaching around $15 million in 2026. The increase reflects rising internet penetration and mobile device usage, which dominate the advertising landscape. PPC campaigns are a significant part of this growth, with an estimated budget of $4 million dedicated specifically to video ads, emphasizing targeted outreach to a youthful, mobile-centric population.
The digital ad market now accounts for 35% of total advertising expenditure in the country, indicating a shift away from traditional media. The average cost per view stands at $0.025, making video ads an affordable yet effective channel for brands. With 78% of viewers accessing content via mobile devices, advertisers are increasingly tailoring their campaigns to reach audiences on smartphones and tablets for maximum engagement.