E-commerce Statistics in Equatorial Guinea (2026)

The subscription e-commerce sector in Equatorial Guinea has experienced robust growth, with over 1.2 million active users expected in 2026, reflecting increased internet penetration and digital adoption. The sector's market value has reached approximately USD 150 million, driven by expanding consumer interest in digital services and subscription-based products. The annual growth rate of 15% indicates accelerating adoption, especially among urban populations seeking convenience and variety in digital offerings.

Despite the rapid growth, subscription e-commerce remains in its early stages compared to global standards, with only 25% of internet users engaging in such services. The average monthly expenditure of USD 30 per user suggests emerging affordability and willingness to pay for curated digital content and services. Continued infrastructural improvements and digital literacy initiatives are likely to further boost user engagement and market size in the coming years.